Bonton Farms
Bonton Farms is an organization who transforms lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness and opportunity as the norm. If you want to learn more, visit their website at bontonfarms.org.
The Goal
Design a flyer to bring awareness to Bonton Farm’s financial programs.
My Role
Graphic Designer
Project Duration
1 week
Background
This project was carried out in collaboration with Bonton Farms and carried out remotely. Bonton Farms wanted to have a flyer to promote their programs to empower members in their community to gain the skills for financial wellness. The copy, logo, and image was provided by the organization.
Responsibilities
Discuss the style guides and format
Gather digital assets
Provide 3 different design drafts
Iterate the designs
Initial Design
After receiving the copy and images for the project, I began to work on three different design drafts.
I wanted to make the information on the Financial Wellness and Empowerment Program course stand out so views could quickly distinguish what they could learn from the program.
Edits and Outcome
The main feedback was:
Find a way to highlight the Savings Income Program and the Microloan Program.
Once the first draft of the designs were complete, Bonton Farms gave feedback.
Because the content of those programs were not broken down into multiple parts like the Financial Wellness and Empowerment Program, I changed the weight of the typography and added color to make it stand out. This led to the final design: