Ad Designs
The Goal
Design 3 Facebook ads that lets users “click to learn more”.
My Role
Graphic Designer
Project Duration
2 days
Background
I chose Mochi Health for my case study because of their broad target audience and I resonated with their saying of “One size fits one”. The main objective was to create 3 different designs that emphasized tailored, hormone focused treatments.
Tools
Illustrator
Photoshop
Research
Finding the fonts and colors used in their branding guide
Collect asset images that fit the look of the company.
My main goals when researching for the project consisted of:
I collected the colors and fonts by looking at the source code of their website. After I compiled it into my own style sheet, I chose 2 fonts and 3 of their colors to incorporate into the design.
Initial Design Sketches
I played with different geometric shapes and lines to incorporate into the thumbnail sketches.
Outcome
Lessons Learned
Making a project within 2 days was a fun sprint. If I redid the project, I would increase the variety of the designs to focus on different target audiences in their group, like people living in rural communities or adolescents between 12-17 years old.