Findlay-Hancock County Public Library
Sample pages from the visual brand guide.
Findlay-Hancock County Public Library offers an variety of books and programs to the community of Findlay. If you want to learn more about the library and its programs, visit their website at www.findlaylibrary.org.
The Goal
Design a visual brand guide for Findlay-Hancock County Public Library.
My Role
Graphic Designer
Project Duration
2 weeks
Background
This project was carried out in collaboration with Findlay-Hancock County Public Library and carried out remotely. Findlay-Hancock County Public Library wanted to have a visual branding guide where all of its employees could use as a reference when creating print or digital materials.
Constraints
Choose fonts that can be found on Canva or Microsoft Word.
Responsibilities
Discuss the style guides and format
Gather digital assets
Provide 3 different design drafts
Iterate the designs
Initial Design
The first step was to choose a font that could be found on Canva or Microsoft. I chose Garamond and Barlow because the serif and sans-serif font would create a good contrast together and Barlow would still be easily legible when reading on the internet.
The secondary brand colors were chosen based off of the colors on Findlay-Hancock County Public Library’s secondary logo. After the font and colors were decided, I created an 8.5x11” draft so the format wouldn’t be affected when printed.
Edits and Outcome
The main feedback was:
Change Barlow to Ariel because it was easily accessible on Microsoft Word.
Switch out the pink secondary color with a blue instead.
Make the format of the guide editable so the library could make any edits in the future.
Once the first draft was complete, it was sent to Findlay-Hancock County Public Library where they provided feedback on the design.
After the font and color was changed in the file, I redid the design on Google Slides so it could be edited when exported as a PowerPoint. This led to a change in the design layout due to the new dimensions and number of font weights because of what was available on Google Slides. This led to the final visual branding guide design.
